There is a wonderful blog post by Idris Mootee that I just recently read that I would like to recommend to everyone.  (http://mootee.typepad.com/innovation_playground/2008/05/what-do-you-know-about-business-strategy.html) .

I would like to reprint a portion of his post because I feel it was so eloquently stated.

“Purpose is really the heart of any business strategy and should provide the guiding principle for corporate strategy…  What’s a purpose? It is what a company’s reason to exist and what the people deeply believe in. It is also something that makes the company truly distinctive…   It is like soul-searching sometimes, but a company needs a soul too (although many function without one). This one requires more than the left-brain thinking… It is a human endeavor in the deepest sense of the term.

Idris I couldn’t have said it better myself.  Thank you for adding your voice to this important function.

Throughout his professional career as a Chief Executive Officer, Corporate Director, and Advisor to CEOs, Norman Wolfe has successfully guided corporations through major transitions leading to substantial growth, market expansion and enhanced financial performance.